The company was formed in May 1996 to help SME promote their products via the Internet. The name SEIRETTO was derived from the original home town of its owner, Dave Walker, which was the Potteries (Stoke-on-Trent). Reverse the word "potteries" remove the letter "p" and you have the company name; this was used as it was felt that an internationally unique name was required to trade in this ever expanding global economy we enjoy today.
